Any marketing that involves electronic devices can be referred to as Digital Marketing. Unlike the famous notion that digital marketing can be done only through internet, it can be done both online as well as offline.
Offline digital marketing is nearing its extinction as the internet is gaining momentum. Online digital marketing differs from the traditional marketing that the marketing and its feedbacks are posted in real time. Social media is the biggest bet of digital marketing these days. Social media helps people to market, convert and even delight the customers. Internet has risen as a mass communication tool in the contemporary world.