Website Audit

The internet is attracting unprecedented attention from people around the globe. To say that it’s a “saturated marketplace” is a bit of an understatement. As of February 2018, the internet clocked in at 1.8 billion websites, and the number is still climbing. These websites are fighting to stay relevant on search engines. So, it is no surprise that website audit is such a sought-after service.
 
An effective website audit is much more than SEO, though. Sure, your website ranks high on Google for a specific keyword, but that doesn’t mean it’s also helpful to the user. Is your website fun to use? Is the content on your website doing its job right? Measuring some of these using a website audit will help us determine the effectiveness of your website. Our website audit will identify what is working and what is not. These are some of services we provide to help our clients gain a foothold in the digital space.
Website Audit

Elements of Website Audit

01 » SEO

We begin with the process of SEO. We know how Google and Bing uses different instruments to rank your website and main pages. We analyse your descriptions of meta and comprehend their pros and cons. After that we check how well your website complies with Google’s rules (e.g. title tags, links, availability, etc.). After we see how your site performs from an SEO perspective, we then take a look at its content.

website audit seo
website audit content

02 » CONTENT

Content is king. After the SEO packages, we go for the content. Content audit will give us a picture about how well the content engages your visitors. It highlights how well it mesh with each other and if you are able to communicate the brand image. Our content analysis is comprehensive and covers all forms of content,. We will feed you with our inputs and ensure the importance of good content on your website. A good content will bring you leads, help you convert them into business and project your brand image.

03 » ANALYTICS

Websites are treasure troves of information and useful data. For this component of the website audit, we take a look at the traffic to your site and their behaviour post that. This gives us data to calculate your site’s user friendliness and gaps in engagement. For example, you may not realise that one of the top pages on your website has a 93% exit rate. With this kind of information, we devise strategies to cycle readers back into the rest of the site. We also make further recommendations on internal link strategies, site structure, etc.

website audit analytics
website audit mobile

04 » MOBILE

Being mobile friendly is a metrics to analyse the feasibility of your website. Smart gadgets have taken over and your websites need to be in favour to them. Google and other search engine giants have changed their algorithms for mobile friendly sites. Ignoring the mobile fact can cause you way more than you think. For this audit, we analyse how your website works for smaller screens like phones, tablets. Based on the analysis, we identify the areas your site needs improvement. These include everything from mobile responsiveness to load speed of web pages.

05 » SOCIAL MEDIA

Here we check how your website consumes and optimises social media. We begin with ensuring social media icons and move on to identify how the different social media components mesh with the content and your website. Are you using enough call-to-action (CTA) where applicable? Is the sliding social media toolbar on the right-hand side of the screen distracting to the end users? Does it block any of your content ? How are you engaging with social media users once they arrive at your site? This aspect of the analysis will help you identify ways you optimise communication and engagement on your site using social media.

Never sit back once you have done the audit. You must be already aware of the pace at which the internet gets crowded with innovations & discoveries. Make sure that you subject your website to audit at least once in a year and some website support packages to maintain the health of your website. We will make sure that your website stays as good as any other competing sites. Don’t hesitate, hustle instead!

website audit social media

Get Your Free Report

We’ll run a series of tests on your site and email you a report on our findings. There’s no obligation on your part to do anything further – this advice is FREE!

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