Pay per click or PPC advertising is a powerful tool that your firm can use to get noticed in both search results and social media. Using it cost-effectively, though, is a challenge.
While popular search engines and social media platforms offer support for using their services, they don’t teach you how to get the best value from their platforms. They care about revenue, not your margins.
At Caerus, we’re here to help. Our team of PPC experts delves into your current campaigns and looks for ways to make improvements. With us, you can vastly enhance your marketing power while at the same time, cutting costs.
Target Your Audience
The key to effective PPC is targeting the right audience. Unless you can appeal to prospects likely to buy from you, you’ll end up wasting your precious marketing pounds.
Caerus does in-depth research on your behalf to uncover the types of people using your services. We then develop PPC strategies that reflect their need, targeting specific demographics, geographies and interests. With our keyword discovery tools, you can immediately find new, promising keywords to target and place advertisements in front of those most likely to buy.
We craft PPC ad copy to enhance clicks and conversions. We deliver high-quality prospects to your accounts and webpages, giving you more revenue opportunities per interaction.
People Who Understand Pay Per Click
PPC Strategies Unique To Your Brand
Get Paid Ads That Fit Your Brand
At Caerus, we don’t take a formulaic approach to PPC. The reason for this is simple: all companies are different. For that reason, we design unique campaigns that reflect the needs of your brand.
At Caerus, we’re always sensitive to your budget. We design campaigns that reflect your unique circumstances, goals and ambitions.
What’s more, we can integrate your PPC strategy into other digital marketing approaches, including web design, SEO, social media marketing and content creation. Your PPC strategy can become a part of a broader strategy to get your message out more effectively while slashing costs.
Why Our Customers Love Us For PPC
We Drive Down Costs
PPC advertising is expensive, even at the best of times. That’s why it’s so important to optimise to bring costs down.
The most significant issue is receiving clicks from customers who never intend to buy. It drains your marketing budget and leaves less money in the pot to attract genuine customers.
Caerus, therefore, builds accurate customer personas designed to characterise the people most likely to buy from you. We then feed this information into the PPC strategy using all data available to us to ensure you target the right people.
Our customers love our service. We help them improve the effectiveness of their PPC campaigns while cutting costs at the same time. No wonder they keep coming back, year after year.
These are some of the reasons you should choose Caerus for your next PPC push:
Attract customers who are more likely to spend
Focus your advertising spend on genuine prospects
Deliver powerful ad copy
Optimise paid social and paid search
Get bespoke, professional PPC support
Here are some of the incredible results that we can deliver for your company:
Slash your PPC spend
Enhance the quality of your ads
More effectively target your prospects
Cut down on wasted clicks
Integrate PPC with your wider campaign
PPC Marketing With A Difference
See All Our PPC Services
Generate powerful new PPC campaigns that your audience will love.